Why F&B?

Food and Beverage industry in China is growing every year!


Hot pot, Japanese, noodles, western, Korean, traditional Chinese, regional delicacies, etc.


Boba, milk tea, smoothies, fruit juice, coffee, traditional tea, sweets, ice cream, etc.

Food & Beverages in China.

In the Chinese culture, the quintessence of life is food. Throughout its thousands of years of history, Chinese people have suffered famine, war, poverty, and disasters. The scarcity of food to feed its people have persisted for as long as the civilization has been around. Even in modern times, Chinese people greet each others by asking if the other has just had a meal. Staying apart from hunger is ingrained in the entire Chinese cultural psyche. Food is the substance of life!


Throughout the long Chinese history, the lack of food also developed into the diversity of food in China. In the process of adapting to the scarcity of food, the Chinese people have developed different ways to prepare, cook, and eat the food they have. In today’s term, from north to south, east to west, there are hundreds and thousands of different delicacies that are unique to each region of China.


In today’s China, hunger is no longer the daily theme of life. Chinese people are no longer living below poverty, and the government have solved famine and other disasters through scientific management and best-practice governance. In today’s China, consumerism reigns as king. While the people now has enough to eat, the fascination with food is stronger than ever. Any average Chinese citizen can travel freely throughout the country to taste the many delicacies in different regions, this is unimaginable just 50 years ago!


In essence, the role of food plays a paramount role in Chinese culture. It is what has shaped the civilization for thousands of years and is one of the factors that made our civilization unique.


With such a strong cultural influence on food, the business of food in China becomes that much more sustainable and profitable. Backed by the world’s largest population of 1.4 billion, investing in the food industry in China can easily become a profitable venture.


In today’s China, especially for the city dwelling population, consumption of food has changed drastically compared to just a decade ago. Eating out has become the norm for almost all of the Chinese citizens, blue or white collar. Food acquisition has become so convenient that cooking at home no longer seems to be productive or economical. New technology and logistics have drastically changed the food-service landscape. Most Chinese working people now eat out two to three meals everyday.


Food is “consumable,” meaning that it gets used up. And once it’s gone, people will have to buy more. And this consume-and-replenish cycle happens three times a day for most people. Food is also “essential.” Obviously, Chinese or not, nobody can survive without the nourishment of food. Is there another product out there that can boast the same consumable rate that is also deemed as essential at the same time? This is the same business philosophy that we have built our organization on for close to 20 years.