China’s 11/11 Shopping Day vs. Black Friday + Cyber Monday

November 11th is a special day in China.  It’s not a national holiday, and work carries on as usual.  Nevertheless, thanks to the commercial efforts of Alibaba, 11/11 has become the biggest shopping day in China.
“November 11th, or 11/11, is China’s Single (Bachelor) Day.”
November 11th is celebrated as the “Single’s Day,” or “Bachelor’s Day” in China.  This special day originated in 1993 in Nanjing University to celebrate being single.  The date of 11/11, all ones (singles), is the designation for this special day.
 In 2009, Alibaba used this special day to start a shopping trend.  Since then, many other online and offline retailers in China have joined in, making 11/11 the biggest shopping day in China.
In 2018, the total sales for China’s 11/11 shopping day was $30.8 billion (USD).  The combined total sales for Black Friday ($6.3 billion) and Cyber Monday ($7.8 billion) in 2018 was $14.1 billion.  Less than half of what the Chinese consumers spent in one single day.

2018 Special Event Sales Total

Alibaba's 11/11 Shopping Day Growth


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