Population is the basis of consumers; consumers who are looking to buy your goods and services. China has 1.4 billion people (vs. 329 million in U.S.). That’s four times as many people as U.S.!
Middle class means spending power. According to Brooking’s Institute, China’s middle class will be 13% of the world, surpassing U.S. middle class of 12%.
According to McKinsey analysis, Chinese middle class is predicted to reach 550 million by 2022 – that’s 150% today’s U.S. “entire” population.
Furthermore, China is on schedule to eliminate poverty all together in 2020-2021. With even more people out of poverty and marching towards middle class, the purchasing power of Chinese consumers is astounding.
Food is "consumable," meaning that it gets used up. And once it's gone, people will have to buy more. And this consume-and-replenish cycle happens three times a day for most people. Food is also "essential." Obviously, Chinese or not, nobody can survive without the nourishment of food. Is there another product out there that can boast the same consumable rate that is also deemed as essential at the same time?
Backed by the world's largest population of 1.4 billion, investing in the food industry in China can easily become a profitable venture.
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The annual Single's Day shopping total in China is more than twice as much as Black…